Prahalad y el concepto de Bottom of the Piramid http://www.businessweek.com/magazine/content/06_04/b3968089.htm
SINTESIS: Las compañías deben identificar y centrarse en sus fuerzas competitivas; penetración, trabajar con ingenio, creatividad; para emprender replantear cómo vamos a competir.
Bottom of the Piramid
An Industrial Workers of the World poster (1911).
In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day.[1] The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".
Several books and journal articles have been written on the potential market by members of business schools offering consultancy on the burgeoning market. They include The Fortune at the Bottom of the Pyramid by C.K. Prahalad of the University of Michigan, Capitalism at the Crossroads by Stuart L. Hart of Cornell University and the first empirical article, Reinventing strategies for emerging markets: Beyond the transnational model, by Ted London of the University of Michigan and Hart. London has also developed a working paper, commissioned by the United Nations Development Programme, that explores the contributions of the BoP literature to the poverty alleviation domain.
From Wikipedia, the free encyclopedia
"Banco de los pobres"
SIN OLVIDAR. Un artículo de LETRAS LIBRES con el modelo de Prahalad, tomado por Muhammad Yunus considerado uno de los grandes ejecutores y partidarios de Prahalad con el Grameen Bank, "El llamado Banco de los pobres" en Bangladesh.
http://www.letraslibres.com/revista/convivio/el-banco-de-los-pobres
Entrevista a C.K. Prahalad Anexo finalmente una entrevista Realizada el año de 2009 por Fernando Cerrutti
Los nuevos centros de la estrategia:
SINTESIS: "Si queremos escapar a la atracción gravitacional del pasado tenemos que ser capaces de replantear nuestras propias ortodoxias. Debemos volver a generar nuestras ESTRATEGIAS esenciales y replantear nuestras creencias fundamentales sobre cómo vamos a competir". C. K. Prahalad.
Entrevista completa en:http://manuelgross.bligoo.com/content/view/572831/Los-nuevos-centros-de-la-estrategia-Entrevista-a-C-K-Prahalad.html
Bottom of the Piramid
An Industrial Workers of the World poster (1911).
In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day.[1] The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".
Several books and journal articles have been written on the potential market by members of business schools offering consultancy on the burgeoning market. They include The Fortune at the Bottom of the Pyramid by C.K. Prahalad of the University of Michigan, Capitalism at the Crossroads by Stuart L. Hart of Cornell University and the first empirical article, Reinventing strategies for emerging markets: Beyond the transnational model, by Ted London of the University of Michigan and Hart. London has also developed a working paper, commissioned by the United Nations Development Programme, that explores the contributions of the BoP literature to the poverty alleviation domain.
From Wikipedia, the free encyclopedia
"Banco de los pobres"
SIN OLVIDAR. Un artículo de LETRAS LIBRES con el modelo de Prahalad, tomado por Muhammad Yunus considerado uno de los grandes ejecutores y partidarios de Prahalad con el Grameen Bank, "El llamado Banco de los pobres" en Bangladesh.
http://www.letraslibres.com/revista/convivio/el-banco-de-los-pobres
Entrevista a C.K. Prahalad Anexo finalmente una entrevista Realizada el año de 2009 por Fernando Cerrutti
Los nuevos centros de la estrategia:
SINTESIS: "Si queremos escapar a la atracción gravitacional del pasado tenemos que ser capaces de replantear nuestras propias ortodoxias. Debemos volver a generar nuestras ESTRATEGIAS esenciales y replantear nuestras creencias fundamentales sobre cómo vamos a competir". C. K. Prahalad.
Entrevista completa en:http://manuelgross.bligoo.com/content/view/572831/Los-nuevos-centros-de-la-estrategia-Entrevista-a-C-K-Prahalad.html
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